White Paper Writing Services
White papers establish your brand as an expert in a given industry or on a specific topic. They use expertly crafted content to boost credibility among your target audience and demonstrate industry thought leadership.
How It Works
Content creation at Ketver starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
When creating topics, Ketver strategists use hard data to identify a problem your target audience is asking search engines about. The purpose of your white paper is to provide innovative solutions to that problem.
White Paper Writer
Ketver’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.
White Paper Design
Once the text has been approved, your white paper content will be formatted by Ketver graphic designers. They will collaborate with you, your white paper writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.
Showcase Your Industry Expertise
Ketver’s white papers augment your blog and integrate to your overall content marketing strategy, ensuring that your business turns readers into leads, and leads into customers.
White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including: