CRISIS MANAGEMENT
If your brand is suffering from a crisis event, our team can help get you through it.
A crisis can destroy your brand.
Let our experts rescue your brand and protect it.
It can be a rather unsettling experience when your brand is thrust into public controversy. Whether it be a miscommunication or a mistake, the ultimate goal is to come out of it the best your brand can. Our team is dedicated to helping you pull your business out of a crisis or controversy in a positive light. We work diligently to put your message before the narrative to restore confidence in your brand and get back to business to “as usual.”
DECISIVE PLAN OF ACTION
ACT SWIFTLY AND ACCURATELY
When a crisis situation strikes, it’s important to have a decisive plan of action. The entire team needs to understand what has to be said and how to say it. One of the biggest mistakes companies make during a crisis is not communicating with everyone who communicates with the general public.
Don't let your crisis destory the brand you've built.
Our crisis communications specialists can rescue your brand and help you protect it.
Issue Analysis
We analyze the incident to understand what happened, what information is out to the public, and what is being said about the incident.
Risk Assessment
We look further into how the media is covering the incident across the spectrum of news organizations and online media.
Channel Analysis
We help you create a plan of action, including the steps to take while ensuring that plan is shared throughout your team.
Communication Strategy
We develop a communication strategy to say the right thing at the right time and work with journalists to get your side of the story out there.
Implementation
Our analysis involves an in-depth look at the public sentiment regarding the incident to determine the best way to build a positive message.
Monitoring
The best time to handle a crisis is before it happens. We help you prevent incidents from occurring in the future.
Build a positive dialogue in social.
We steer the conversation in a positive direction.
It’s important to understand how the news is reporting on a subject to understand how the public is going to perceive it. When a crisis happens, the media may choose to report on it, especially if the story is gaining traction. By reaching out to and connecting with journalists, we can better understand what is being communicated and help get a message out quickly to get ahead of the story. We take the time to weigh the options, speak with your team about the situation, and craft the right approach regarding what to tell the media.
MEDIA OUTREACH
STEER THE NARRATIVE
Your message during a critical time is going to be the biggest influence over public perception. Businesses have often been in a situation where they could control the narrative but fail to make the right message. We ensure that your message will be heard and interpreted in the best way possible.
We monitor your brand online.
Send the right message when you need it.
The best time to handle a crisis is before it even occurs. Having a plan ready to go in case of an event ensures that you’ll have a faster response and can even resolve the issue before anyone realizes it happened. Having a plan in place makes it easier for both your executive team to take the right course of action and for your team to put out the right message ahead of time. This could also include making connections with the right journalists and online influencers to obtain the benefit of the doubt.
